![]() The sweet spot for star ratings is 4.4 (Growth Jump 3 in the diagram below). What people don’t realize is that even a review star rating increase of just 0.1 could increase the conversion rates of a business location by 25%, one study finds. We all want the best reviews possible and a perfect score is the ultimate goal. Uberall did a study from analyzing 64,000 GMB (Google My Business) profiles in 4 countries to find out what turns consumers into customers. There is probably more that you should be doing to ensure your maximizing benefits from guest reviews. ![]() Your hotel has reviews, so you are golden, right? Not so fast. ![]() For a little refresher: 88% of consumers trust online reviews as much as personal recommendations and 95% of consumers say that online reviews influence their buying decisions. It should be no surprise in today’s world of marketing how important reviews are for your hotel. ![]()
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